At IAAPA 2025, Genesis won a Brass Ring Award for Best New Product in Applied Technology. Learn the history behind the Brass Ring, how a decade of R&D produced a low fog system with no dewar tanks, and how the win is pushing us to raise the bar with the all-new Atlas 2 at IAAPA 2026.

From a fog fluid formula mixed by hand to our new 40,000-square-foot facility, our first 15 years have been defined by curiosity, persistence, and steady growth. Look back at the people, products, partnerships, and five moves that made room for what comes next.

Go behind the scenes of Master FX’s ambitious LDI 2024 booth build. This three-part series follows the vision, team, and show that brought fog, snow, wind, confetti, and Genesis low fog together in one immersive experience.

How do you fill a stadium with atmosphere? Go behind the scenes of Ye’s two sold-out SoFi Stadium shows to see why BPM SFX and ImageSFX chose Master FX foggers, hazers, and purpose-built fluids for a production of historic scale.

Discover how Master FX used concealed Solstice snow systems and near-silent Force 8 fans to bring The Legend of Luna to life—and how one successful installation grew into a trusted, multi-property partnership with Great Wolf Lodge and TechMD.

BLAST OFF at Intuit Dome: Master FX integrated 40 Atlas Advanced LED Fog Generators into the Halo Board, directing fog downward toward the crowd as motion graphics ignite behind them. A 200-foot automated fluid network and custom controls keep every launch-ready cue supplied, monitored, and in sync.